“Communicating The UX Vision was such a useful resource for our UX and product design teams that I bought copies of the book for our directors and staff to use as a reference. I'd often have an employee in my office lamenting a challenge they were facing. How wonderful to know I could glance at the index and point them to a particular chapter where they could get the insight they needed. This book reassured them that these challenges aren’t unique to them, to our team, or even the company. As they learned about these "anti-patterns" in software and product design as an industry, they could also use the techniques and strategies outlined to successfully drive for the UX outcomes we needed.

We were thrilled to bring Martina in for a workshop with our researchers and designers. Her grounded perspective was useful and encouraging and struck just the right note. Our staff left empowered and enabled to work more effectively toward solutions.”

— Annette Priest, Managing Director, Strategic Product Design and UX, Head of Experience, Optum