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Martina Hodges-Schell is a transformation coach and consultant and the founder of Northshore.

After building and leading design and innovation practices from within world-class consultancies, startups, and Silicon Valley leaders for 25 years, she now loves providing a fresh, outside perspective to help teams and clients develop and mature their practice.

Martina has worked with countless high-profile brands to launch new products and services and is an early pioneer in bringing together UX, lean, and agile practices to help organisations adopt a Silicon Valley approach to innovation.

She’s also the co-author of Communicating the UX Vision: 13 Anti-patterns That Block Good Design.